Life is a Journey, Not a Destination. Customer Success is Both.

If you ask the Internet, noted American author Ralph Waldo Emerson is usually attributed as the source of the well-worn maxim that “life is a journey, not a destination.”

One problem: Emerson never said that.

While the provenance of that proverb remains murky, here are some notable authentic Emerson quotes along similar lines:

“Do not go where the path may lead, go instead where there is no path and leave a trail.”





“What lies behind us and what lies before us are tiny matters compared to what lies within us.”




“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

“Bad times have a scientific value. These are occasions a good learner would not miss.” — Ralph Waldo Emerson

Emerson, who lived during the nineteenth century, was a big believer in the uniqueness of each person, known as individualism. Roughly two centuries later, our exceptional Cerebri AI team of data scientists and software developers is generating empirical proof that Emerson was right.

In the new science of customer success — enabled by advanced analytics powered by machine learning — we have learned that traditional top-down approaches to customer engagement lack the capability to understand and respond to an individual’s unique customer journey.

Authentic customer journeys are like signatures or DNA or fingerprints — no two are alike. As the title of this blog proclaims, you are not a number. In fact, you are the sum total of each step in your journey, and each step is different. For major enterprises in today’s hyper-connected and ultra-competitive environment, the importance of this principle cannot be overstated.