Data ingestion is straightforward I. Leverage the pre-built source transformers for streaming, batch, incremental load. CVX 3 makes it easy to live execution engines from Oracle, Salesforce, DMP, CDPs, Snowflake, Data Lakes, Warehouses, Restful APIs, JBDC, SQL queries, FTP, SFTP, and of course, the ever-present CSVs.
Extracting insights from raw data, especially streaming data, and making decisions using these latest data changes in less than a second is a tall order: Data must be cleaned, aggregated, engineered features must be derived and transform within the context of the business. We have automated this process with our new and innovative CVX Editor which includes pre-built Transforms that speed both data cleaning and data aggregation and include over 25 unique transformers including the aggregation of different time windows, binning of time ranges, imputations, extraction of relevant statistics, and quality control. Our data record and stream-centric approach ensure the transformation is done at the lowest possible cost, fastest speed to scale while persisting data for auditing purposes.
A single integrated view of the customer journey (customer events, factors, demographics, and other external elements) is key to creating a unique up-to-the-second view of customers. Central to CVX is the CVX Feature Bank, which unifies all of the customers’ journeys, and engineered features for consistent real-time modeling and scoring.
Modeling uses mathematical algorithms trained using data and subject matter expertise input to detect the patterns in people, products, services, time, location, and actions. These patterns create usable predictions to understand when someone will do something, what they will choose, how much they may spend, and how to create the most compelling actions.
Constrained optimizations to maximize business effect require real-time adjudication. We support the resolution of models dealing with multiple KPIs, parametric financial optimization, inventory management and assignation, compliance with regulatory or corporate policies.