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If you ask the Internet, noted American author Ralph Waldo Emerson is usually attributed as the source of the well-worn maxim that “life is a journey, not a destination.” One problem: Emerson never said that. While the provenance of that…

In the realm of customer experience (CX, for the uninitiated), one of the hottest tools of the trade is the "customer journey." In its most basic form, a customer journey is a record of all the various interactions an end-user…

Why Cerebri AI, Why Now? Over the past 20 years, the adoption of eCommerce, online banking, social media, and mobility have added a considerable amount of complexity to understanding customer sentiment, behavior, and intent. Add on top fierce competitive forces…

What is real-time customer experience ( CX ), and why is it relevant? CX is the totality of the interactions, perceptions, and affinity developed with a customer when interacting with your brand. CX experts perform research and run focus groups…

What is going to drive successful customer experience in today's rapidly-changing digital landscape? Customer Experience (CX) covers a lot of ground in describing the behavior and engagement of all your customers across all channels. Pre-pandemic, it was obvious to everyone…

No real progress and impact of artificial intelligence ( AI ) is possible without implementing a series of AI quality drivers. At Cerebri AI, we look at these drivers in four disciplines: Timing, Data, Models, and Software. Timing Data Models…

In Part III of Cerebri AI’s series on Quality, we continue our exploration of the importance of Quality in artificial intelligence ( AI ) and machine learning ( ML ) to optimize business processes, increase revenue, and improve overall customer…

In Part I of our white paper, we introduced the importance of "Quality" in artificial intelligence ( AI ) and machine learning ( ML ) to optimize business processes, increase revenue, and improve overall customer experience. At Cerebri AI, we…

Nowadays, the talk of the town is using artificial intelligence ( AI ) or machine learning ( ML ) to optimize business processes, increase revenue, and improve overall customer experience. However, no real progress and impact could be possible without…

6 New Technology Drivers reducing Churn Time management Target management Models as features Rewards, not regrets Feature importance AI-enabled UX Time Management New methods for determining forecast/execution windows aid greatly in dealing with customers who churn. Customers who churn become…

Customer Experience Covers a lot of ground in understanding customer behavior that leads to increased business success And then you apply these learnings at scale And now at Internet speed where seconds matter Our white paper outlines what we think drives…

The importance of CX across
business lines and channels has
reached a critical tipping point. These are the 6 secrets business follow for driving successful cx programs.

Personalizing your enterprise should
not be a mystery. This whitepaper explains our top 3 Tenants.

EXECUTIVE SUMMARY Key Stakeholders: Chief Revenue Officers, Chief Technical Officers, Vice President of Sales, Vice President of Marketing, Vice President of Service, Sales Directors and Managers, Marketing Directors and Managers, Service Directors and Managers, Vice President of Analytics, Analytics Directors…

The digital fingerprints and footprints all of us create as we live our online lives are well-understood as major drivers of the Internet economy. Simply put, your data gets transformed into dollars as the collectors sell your profile to companies…

"Disruption" is among the most beloved of tech buzzwords, but in the case of cloud computing, the term is entirely appropriate. Our friends at Gartner foresee no slowdown in “cloud shift” — defined as the movement of IT spending from…

The Latin phrase tempus fugit, or “time flies” in the most common English translation, has taken on new meaning in our hyper-connected lives where unfathomable amounts of information are literally at your fingertips. Something extraordinary happened in the watch business…

One hundred and fifty-seven days ago the world changed, and it has almost gone unnoticed. Email is no longer free. SMS is no longer free.  Let me explain. Privacy issues are front and center in all major economies. Talk of…

Not so long ago in a galaxy near you, the most successful companies applying advanced analytics to massive amounts of customer data were digital darlings and social media stalwarts, e.g., Amazon, Netflix, PayPal, Facebook and Google. These rebels of the…

People often have mixed feelings when they hear the words “Improv Comedy.” Some know the pleasure of hearing comedic masters create hilarious worlds from the most mundane of suggestions, while others cringe as they recall trying to support a friend…

Not so long ago, “big data” was the hottest buzzword in technology and every VP at a major enterprise jonesing to add an “S” to their title was racing to harness the mystical powers of massive yet supposedly manageable data…

Briefly returning to the same hot dog stand from last week, after the Buddhist monk places his order he pays with a $20 bill. The vendor hands him his hot dog then turns away to help the next customer. The…

This point-of-view paper highlights selected papers and studies that applied machine learning to time series (event series) for the purpose of risk management in financial institutions. What varies between the studies selected are the data stream/time series and processing used.…

Generally speaking, paradoxes are almost always worth a closer look. To wit: finding new customers today has never been easier, but retaining customers over the long run has never been harder. How did the time-honored rules of customer success become…

A Buddhist monk walks up to a hot dog stand and says, “Make me one with everything.”  What does this classic one-liner have to do with customer success? The answer is found in the fundamental incompatibility of traditional sales and…

If committed customers are the lifeblood of all successful companies, and cultivating those individual relationships is a critical variable in corporate formulas for sustainable profitable growth, then why do big corporations tend to treat customers like faceless numbers? The obvious…