Cerebri AI
CVX 3
From real-time data to insights to actions
CVX 3 will change the way you think about customer experience
…and what is possible when you see what real real-time can do to power your customer engagement and top-line revenues:
Analyzing customer journeys using state-of-the-art artificial intelligence leads to a dramatic increase in understanding customer behavior.
Real real-time CX means using advanced data engineering to process up to the second changes in generating customer journeys scored across all key performance indicators (KPIs), next best actions, and offers (NBAs and NBOs) in less than a second.
Digital commerce, support centers, connected vehicles, device telemetry, and IOT are ideal for the application of real real-time CX.
CVX 3 Value Proposition
CVX 3 is all about producing results – the best results that drive customer engagement
and top-line revenues. Cerebri AI has built ROI into the core DNA of CVX 3,
your next-generation CX platform available today:
Data
CVX Low-Code Editor makes data intake easier than ever before
Timing
Real-real time means up-to-the-second changes in customer data get scored immediately
Cost
Score only those data changes that make a difference reduces cloud computing costs
Models
Best-in-class CX and engagement models ( including customers and employees )
Cerebri Values
Patented measure of commitment to your brand, in local currency terms
Operations Research
Operations research based optimizing of costs / benefits for product selection, marketing programs, and NBAs /NBOs
Approchable AI
Approachable AI means everyone can use AI-enabled scores and metrics from sales and marketing to call center agents and in-store staff
AIOps
Real-time quality monitoring of data and models with alerts to DevOps, DataOps and AIOps
The Platform
Cerebri AI CVX 3 is an end-to-end event-driven system that automates AI processes & reduces the time to get AI insights into production. Integrated low-code tools will allow flexibility to develop logic as business environments change.
Input
Data ingestion is straightforward I. Leverage the pre-built source transformers for streaming, batch, incremental load. CVX 3 makes it easy to live execution engines from Oracle, Salesforce, DMP, CDPs, Snowflake, Data Lakes, Warehouses, Restful APIs, JBDC, SQL queries, FTP, SFTP, and of course, the ever-present CSVs.
Transform
Extracting insights from raw data, especially streaming data, and making decisions using these latest data changes in less than a second is a tall order: Data must be cleaned, aggregated, engineered features must be derived and transform within the context of the business. We have automated this process with our new and innovative CVX Editor which includes pre-built Transforms that speed both data cleaning and data aggregation and include over 25 unique transformers including the aggregation of different time windows, binning of time ranges, imputations, extraction of relevant statistics, and quality control. Our data record and stream-centric approach ensure the transformation is done at the lowest possible cost, fastest speed to scale while persisting data for auditing purposes.
Create
A single integrated view of the customer journey (customer events, factors, demographics, and other external elements) is key to creating a unique up-to-the-second view of customers. Central to CVX is the CVX Feature Bank, which unifies all of the customers’ journeys, and engineered features for consistent real-time modeling and scoring.
Model
Modeling uses mathematical algorithms trained using data and subject matter expertise input to detect the patterns in people, products, services, time, location, and actions. These patterns create usable predictions to understand when someone will do something, what they will choose, how much they may spend, and how to create the most compelling actions.
Adjudicate
Constrained optimizations to maximize business effect require real-time adjudication. We support the resolution of models dealing with multiple KPIs, parametric financial optimization, inventory management and assignation, compliance with regulatory or corporate policies.
