Why Buy Our Leading Edge Cerebri AIQ Platform for Managed Travel & Meetings Analytics

In the fast-paced world of business travel you can never have too much information in helping guide your managed programs.

At Cerebri AI we have developed what we believe are the very best-in-class analytical tools to help travel managers and procurement specialists from data required for RFP and contract negotiations to analyzing spend patterns and adherence to policy decisions.

Below are some of the reasons we believe Cerebri AIQ is the right choice for today’s travel buyer

Cost Reductions

Always near the of of the list of travel priorities are cost reductions and control over spending on travel & meetings. Our entire technical architecture was built to solve for these issues. This is summarized below, but first what cost reduction analytics and metrics can you count on the day you go live with Cerebri AIQ

Priorities

control of budgets vs spending across all layers of the organization, from the group level to each subsidiary, geography, department, work group, and project

AI modeling of predicted trip costs after flights are booked, which automates the calculation of accrued travel costs not spent, so no more surprises at quarter end.

Complete analysis of contracted rates vs. spend, across all booking sources

Complete analysis of TMC rates vs. other rates from booking sources including NDC and OTAs that are purchased as they flow through credit card and expense systems.

we literally have hundreds of features and functions baked into the Cerebri AIQ platform that make travel spend details available at your fingertips, all systematically analyzable down to the individual employees, and their actions in or out of policy decisions.

Platform goals

We developed Cerebri AIQ over 8 years, investing $30M and leveraged our experience in working with some of the largest global brands, focusing on drastically improving the quality of travel & meetings data and developing AI-based analytics and metrics comparable to those found in other enterprise verticals including finance, manufacturing, etc.

Our lazar-like focus has been on:

Exacting data accuracy:

Financial statement quality data

We turn unreconciled travel & meeting data that may or may not have been quality assured in the various vendor silos they live in, into financial statement quality data you can rely on to help run your managed travel & meetings program

Cerebri AIQ Engine

as described in our PowerPoint, features a state-of-the-art data engineering architecture that assumes we must perform a complete QA process of your travel data before we begin the reconciliation process eliminating the double and triple counting due to expenses being present in credit card, expense system and travel agency datasets

Chain and property data

data accuracy is especially important for hotels where brand, chain and property data is difficult to track as hotels are sold, change affiliations etc. We have licensed GIATA in Berlin, their 1.3 million accommodation databases, and Northstar's 350,000 hotel database, both of which list hundreds of individual hotel property attributes and amenities including latitude / longitude location.

Cerebri AIQ Engine

while we are finally seeing useful travel vendor APIs, not every vendor has fully developed APIs for data access. As a result, we baked into our Cerebri AIQ Engine, full OCR and natural language processing capabilities. If your data is in a PDF document, be it a hotel folio, a contractor billing, or an OTA receipt, etc., we can systematically incorporate this super useful data into our core analytics. No data gets left behind.

Moving to more timely data

High quality data engineering

High quality data engineering outlined above is of no use to any managed travel & meetings program if it does not deliver this data quickly and efficiently for use throughout the enterprise.  Our goal in processing your data is straight-forward, as fast as your vendors can make your data available, we will process it in real time and have it available for you within minutes. This requires a sea-change in how travel & meetings vendors report their results to your program. Our minimum standard today is for daily updates, and we are working with vendors across the entire spectrum of travel and meetings to bring this to at least a minimum hourly update basis within the next 24 months.

Managed travel & meetings analytics

Managed travel & meetings analytics that are weeks old are no longer acceptable given the dynamic pricing and other techniques being used today by travel vendors in squeezing as much profit from their operations as possible.  Your cost reduction initiatives are moving to faster and faster execution to take advantage of changes in the pricing landscape you face in negotiating your air and hotel contracts in particular.

An increasing emphasis

An increasing emphasis across the board on duty of care, where are my employee-travelers, requires more timely data and analytics.  Our ability to digest and report on travel & meetings data on a timely basis greatly aids these efforts.

New Analytics & Metrics

Reconciled datasets

Fully reconciled datasets allow us to personalize drill down from the top organizational level to the individual employees and transactions for 100% granularity.  We treat employee's as being a customer of our managed travel & meetings program, your employee journeys include every transaction for every trip we have been given access to.

Expected trip costs

Expected trip costs after flights are booked are determined using our AI models which use hyper-personalization techniques to tailor these predicted costs to both policies and user preferences.  This allows for accurate budget vs spending analysis as accrued expenses are realized automatically by our system.

Drill down into your data

We keep fully reconciled data in summaries you can use to drill down into your data to ascertain why any individual transactions cannot be assigned or reconciled as we process your data.  You will have the entire program spending at your fingertips by using multiple filtering techniques in easily configurable dashboards.

Internal benchmark

Top use cases include trends, performance to budget, forecasts, planning and benchmarking. We will start producing internal benchmark spend data once we exceed $1B in the system, leading to developing AI models measuring the price elasticity of advanced purchase of hotel stays and air tickets.

Internal benchmark

analytics and metrics are not very useful if you cannot access them on a timely basis. In enterprise, this necessitates getting to information in as few clicks as possible. It means configurable dashboards in less than five minutes that can be persisted in your view of the Cerebri AIQ platform. This “Amazon-izing” of enterprise computing where Amazon has individualized website landing pages for their 200M+ users works with our role based log-ins and persisted customized views to give our enterprise users an equivalent experience.

Future-proofing investment

The travel & meetings

The travel & meetings industry is innovating at a blistering pace, and your "back office" needs must be able to innovate along with it.  Our Cerebri AIQ platform can incorporate any data feed you need to better manage your program.

Good example

A good example is UBER for Business, an API that did not exist even three years ago. Now understanding UBER bookings vs UBER Excel for short trips is a must to control these costs that dominate ground travel expenses today.

Add a new travel & meetings service or vendor

If you change supplier, add a new travel & meetings service or vendor, we are ready to incorporate their data into
Cerebri AIQ. Just as important, we can easily accommodate a new quality assurance process as your business changes.  Great examples of new data needs are

  • the UBER vs UBER XL cost differential mentioned above that we are incorporating in our workflow based on a customer request
  • separating out business vs. leisure travel, family members traveling with employees, etc., bleisure travel not being a focus pre-pandemic.
  • reporting of CO2 emissions, we started developing our now fully operational CO2 calculator for air emissions two years ago, fully expecting our new CO2 calculator for air emissions two years ago, fully expecting this to be a necessity for managed travel & meetings programs in the years ahead.

Data source

The bottom line is we can accommodate any data source you need to manage your program, today, and in the future.

Voice to Analytics

Our final consideration in future-proofing your investment in better analytics for your program is the use of GenAI and AI large language models to do what we call "Voice to Analytics," bypassing dashboards for instant access.

Our data science team has been working since Jan/2024 designing our new GenAI interfaces for analytics and for bringing traveler preferences in our fully QA'ed and reconciled travel & meetings data.

Buy versus Build

We believe managing travel & meetings today requires a new approach to analytics and metrics

Total data quality
New total data quality processes to compensate for the variable data quality found at an ever-increasing number of vendors you need to incorporate into your program

Data reconciliation
Total data reconciliation to eliminate double and triple counting of expenses.

Agile infrastructure
More agile infrastructure to incorporate new data feeds as the industry moves at a faster pace than ever before,

Total data quality
New total data quality processes to compensate for the variable data quality found at an ever-increasing number of vendors you need to incorporate into your program

We get most customers up and running in less than 90-days for the cost of less than one FTE.  
We believe Cerebri AIQ represents instant value because top-notch analytics and metrics lead to cost reductions in the very short term, even weeks after starting to use.
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